"We believe that our personlized service and the relationship that we build with you will help you reach your financial goals"


Bruce Reed

Bruce Reed Branch Manager

720 North Post Oak Road
Suite 240
Houston, TX 77024
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Branch Manager

Bruce Reed has over 40 years of experience in the financial services industry. Currently, he is the branch manager at Herold & Lantern Investments Houston office. His expertise and attentiveness to his clients give him the tools to provide clients an optimal level of assistance in navigating the market. Bruce earned his bachelor’s degree from the University of Houston. 

In his spare time, Mr. Reed supports pet sanctuaries and reads avidly. He also enjoys spending time with his wife and daughter.


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Company Info

35 Pinelawn Rd., Suite 101E
Melville, NY 11747

845 Third Avenue
Suite 1703
New York, New York 10022

Our Disclosure

Wealth Advisory solutions provided by subsidiaries of Percheron Asset Management Group, Inc.: Herold Advisors Inc. and Lantern Wealth Advisors, LLC., SEC registered investment advisors. Securities offered through Herold & Lantern Investments Inc., a registered broker dealer, Member FINRA, MSRB, SIPC.

Bernard Herold & Co., Inc.
Rule 606(a)1 Reporting Public Disclosure

Herold & Lantern Investments, Inc. Rule 606


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