"We believe that our personlized service and the relationship that we build with you will help you reach your financial goals"


Larry Herold

Larry Herold Chief Operating Officer

845 Third Avenue-Suite 1703
New York, NY 10022
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CFA, Chief Operating Officer Herold & Lantern Investments, CEO Percheron Asset Managment Group

Larry Herold is Chief Operating Officer of Herold & Lantern Investments, Inc., CEO of Percheron Asset Management Group, and, since 1990, was President of Bernard Herold & Co., Inc., a FINRA registered broker-dealer. Mr. Herold is also President of SEC registered investment advisor, Herold Advisors, Inc., and Chairman of Herold Insurance Agency, Inc., both Percheron Asset Management Group subsidiaries. Mr. Herold is a registered financial representative with more than four decades of investment experience. He has served on the Specialty Firms Committee of the New York Stock Exchange, Inc. and is former Board Secretary of Catherine McAuley High School in Brooklyn NY. Mr. Herold received his BS in Finance and Management from Lehigh University. He became a Chartered Financial Analyst in 1990. He is also a member of the New York Society of Security Analysts.


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Company Info

35 Pinelawn Rd., Suite 101E
Melville, NY 11747

845 Third Avenue
Suite 1703
New York, New York 10022

Our Disclosure

Wealth Advisory solutions provided by subsidiaries of Percheron Asset Management Group, Inc.: Herold Advisors Inc. and Lantern Wealth Advisors, LLC., SEC registered investment advisors. Securities offered through Herold & Lantern Investments Inc., a registered broker dealer, Member FINRA, MSRB, SIPC.

Bernard Herold & Co., Inc.
Rule 606(a)1 Reporting Public Disclosure

Herold & Lantern Investments, Inc. Rule 606


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