Leadership Team

Keith Lanton is President of Herold & Lantern Investments, Inc. and President of the Percheron Asset Management Group subsidiaries Lantern Wealth Advisors LLC, and Lantern Insurance Brokerage, Inc. In 1993 Mr. Lanton co-founded our predecessor firm, Lantern Investments. Mr. Lanton has overseen the significant growth of Herold & Lantern Investments’ client assets to more than $4 billion in customer and tri-party assets. Keith is dedicated to client service and has strategically built our group of financial service affiliates to customize solutions that allow clients to achieve their financial goals. He has assembled an outstanding team of brokers and investment advisors specializing in growth and income; and has driven the firm’s effectiveness by leveraging smart technology. Mr. Lanton is frequently interviewed in financial publications and radio; and is a sought after panelist and speaker at investment events. Mr. Lanton received his BA in Economics from Emory University and was elected to Phi Beta Kappa. He also studied at the London School of Economics, and received his MBA in finance and accounting from Columbia University.

Larry Herold is Chief Operating Officer of Herold & Lantern Investments, Inc., CEO of Percheron Asset Management Group, and, since 1990, was President of Bernard Herold & Co., Inc., a FINRA registered broker-dealer. Mr. Herold is also President of SEC registered investment advisor, Herold Advisors, Inc., and Chairman of Herold Insurance Agency, Inc., both Percheron Asset Management Group subsidiaries. Mr. Herold is a registered financial representative with more than four decades of investment experience. He has served on the Specialty Firms Committee of the New York Stock Exchange, Inc. and was the former Board Secretary of Catherine McAuley High School in Brooklyn NY. Mr. Herold received his BS in Finance and Management from Lehigh University and has been a Chartered Financial Analyst in 1990. He is also a member of the New York Society of Security Analysts.

Wendy Lanton serves as Chief Compliance Officer of Herold & Lantern Investments, Inc. She is one of the founding principals of Lantern Investments, a FINRA-registered broker-dealer, and Lantern Wealth Advisors, an SEC-registered investment adviser. Ms. Lanton brings more than 30 years of experience in the financial services industry. She was elected to the FINRA Board of Governors in August 2020, where she served two consecutive terms. From December 2015 through August 2020, she was a member of the FINRA Small Firm Advisory Committee and served as the committee’s chairperson in 2018. She also served on the Steering Committee for the firm’s clearing firm, Pershing. Ms. Lanton has chaired numerous compliance forums for retail brokerage firms and is a frequent panelist and speaker at FINRA and SEC conferences. She regularly leads industry discussions on topics including top regulatory concerns, effective risk-based examinations, Regulation Best Interest, and cybersecurity. She is also the author of numerous compliance-focused articles covering subjects ranging from client suitability to cybersecurity.

Ms. Lanton graduated from George Washington University, where she majored in International Finance.

Ms. Stasco serves Lantern Wealth Advisors LLC as Chief Operations Officer and Chief Compliance Officer. Ms. Stasco brings more than 20 years of diverse corporate finance and operations knowledge to Lantern Wealth Advisors. Her previous responsibilities include positions as CFO, Director of Finance and Director of Compliance at companies such as The Crohn’s & Colitis Foundation of America, Inc., Pergament Advisors, Sunnydale Farms, NYC Off-Track Betting, Kroll Associates, and the American Institute of Certified Professional Accountants (AICPA).

Ms. Stasco holds a BBA degree from Hofstra University and has maintained her Certified Public Accountant (CPA) license since 1970. She is a member of the American Institute of Certified Public Accountants and the Accounting & Financial Women’s Alliance.

Vidur Bhalla, joined Bernard Herold & CO., Inc. in 1986 and has an extensive background and expertise in asset management providing portfolio management services to individuals, business entities, trusts, estates, pension and profit sharing plans, charitable organizations, foundations and other institutions.

He is a member of the New York Society of Security Analysts and a General Securities Principal, and Registered Options Principal. Vidur currently serves as a Director of Mission For Vision (USA) Inc., which is a registered charity providing vision healthcare in developing countries.

Vidur graduated with a degree in Accounting and Financial Management from Sydenham College of Commerce and Economics in Bombay India, and received his MBA in Finance from the Lubin Graduate School of Business at Pace University in New York.

Mario J. Giammarco joined Bernard Herold & Co., Inc. in 1985 having previously worked at Merrill Lynch. His expertise includes comprehensive reviews of a client’s investment needs, based upon investment objectives and risk tolerance. He works with his clients to determine the optimum balance between equity, fixed income, mutual fund, and money market products to meet those needs.

Mario is past Chairman of the Staten Island Chamber Of Commerce, past President of the Staten Island Rotary Club and Director of the Italy-America Chamber of Commerce.

Mario graduated with a BS in Electrical Engineering from New York Institute of Technology.

Francis Horneff is an asset management specialist with years of experience in assisting individuals and business entities. Since 1996 Francis has teamed with Henry Pacht.

Francis graduated from Arizona State University with a B.A. in Education.

Henry joined Bernard Herold & Co., Inc. in 1986. Henry has an extensive background in asset management.

Henry graduated from Hofstra University with a BS in Economics. Henry also received his MBA in Finance from Pace University, and MS in Economics from the New School for Social Research in New York City.

Brad Harris has been a municipal bond specialist since 1989. Brad joined Lantern Investments as well as Lantern Wealth Advisors in September of 2017. Prior to that, he was Vice President of his family’s firm, Douglas & Co. Municipals.

Brad has developed a broad base of individual and institutional customers, as well as excellent relationships with many broker dealers and other industry professionals nationwide. Since joining Lantern, Brad has expanded his business beyond municipal and government bonds to include all fixed income securities.

Brad received his BA from Franklin and Marshall College. He is currently the Treasurer of the Municipal Bond Club of New York and is active in several charities that serve the children of New York City.